Your business name is one of the first things potential customers will notice about your company. So it’s important to choose a name that not only reflects the services or products you offer, but is also catchy, Memorable, and easy to pronounce.
There are a few different routes you can go when naming your health business. You can use:
Your own name:
If you’re starting a solo practice or consultancy, using your own name is often the simplest and most straightforward option.
A descriptive name:
A descriptive name tells potential customers what you do or what you offer. This can be helpful if you’re in a niche market or have a unique service.
An arbitrary name:
An arbitrary name is a made-up word that doesn’t have any literal meaning. Many tech companies use arbitrary names, like Google and Skype.
A play on words:
A play on words can be funny, clever, or both. Just make sure the name is still relevant to what you do.
Acronyms are often used in healthcare because they can be easy to remember and pronounce. They’re also less likely to be confused with other business names.
Here are 15 tips from the experts on choosing the perfect name for your health business:
1) Keep it short and simple
The shorter your business name, the easier it will be for customers to remember and spell correctly.
2) Avoid using industry jargon
Using insider terms or acronyms can make your business name difficult for customers to understand.
3) Make sure the name is available
Before you settle on a name, do a quick search online to make sure it’s not already being used by another company.
4) Consider your target market
Your names for health business should be relevant to the products or services you offer. If you’re targeting a specific market, like seniors or families, make sure your name reflects that.
5) Get feedback from others
Once you’ve narrowed down your list of potential names, ask friends, family, and colleagues for their input. They may have insights that you didn’t consider.
6) Do a trademark search
Before you finalize your name, it’s important to do a trademark search to make sure it’s not already in use by another company.
7) Make sure the domain name is available
If you plan to have a website for your business, make sure the domain name is available. You can check this using a web-based tool like GoDaddy.
8) Avoid using names that are too similar to other businesses
You don’t want customers getting confused and going to your competitor’s website or store. So avoid using names that are similar to other businesses in your industry.
9) Consider the implications of your name
Your business name should be positive and upbeat. Avoid anything that could be construed as negative or offensive.
10) Don’t use your personal name
If you’re starting a sole proprietorship, it’s usually best to avoid using your personal name. This can make it difficult to sell or franchise your business down the road.
11) Consider the spelling of your name
Some names are difficult to spell. If you choose one of these names, make sure you include the correct spelling in your marketing materials.
12) Make sure the meaning of your name is clear
If you’re using a foreign word or phrase in your business name, make sure the meaning is clear to potential customers. Otherwise, they may be confused or put off by it.
13) Avoid using numbers or hyphens
Numbers and hyphens can make it difficult for customers to find your business online. They’re also difficult to remember.
14) Use a name that’s easy to pronounce
Your business name should be easy to say out loud. Otherwise, customers may have difficulty finding you when they’re searching for your products or services.
15) Make sure the name is timeless
Your business name should stand the test of time. Avoid anything that’s too trendy or specific to a certain time period.
When choosing a name for your health business, it’s important to consider your target market, the spelling of the name, and the meaning of the name. You also want to make sure the name is short, simple, and easy to pronounce. And finally, don’t forget to do a trademark search to make sure the name is available.